Monday, 22 November 2010

Market Research part 2: Metal Hammer

I have found another Rock/Metal magazine I can use LIIAR to analyse the cover, content page's and couble page spread, below is the result of my work.

Front Cover

This is the front cover for Metal Hammer Magzine.

L: For this isssue fo metal Hammer they use a A4 portrait sized photo of a popular Metal band "Avenged Sevonfold" which instantly declares the genre of the magazine, the dark colours also indicate the genre of tyhe magazine and the only most known light colours this front cover uses is the white titles for the band and the logo of the magazine. The logo's of the band and magazine have there own house style, Avenged Sevonfold use the logo they made for there album covers, posters, advertisements etc, the Metal Hammer logo uses a sharp style font which appears to be grafitied on to the magazine making it the metal, rebelous look.

I: The magazine uses its own Publisher and it is itself.

I: The magazine's main genre is Metal and by the looks of the magazine front cover we know what genre it is because of the band members appear to be heavy metal stars, with there tattoo's, black clothing, the leather biker like jackets which all are seen as a "Metal/Rebellious" look.

A: The magazine is target for those who love Rock and Metal music, its mainly for Metal readers as well as various forms of Metal like Alternative, Thrash, Heavy, Screamo etc. The age audience I would suggest would be 18 onwards because it looks like one of those magazine that will mention swear words, sexual content and more adult like content.

R: The magazine would most probaly sell because of the front cover's headline story which is Avenged Sevonfolds first interview after a bedloved member unfortunatly passed, Metal fans that are fans of the band may have not heard of the band since the death of the member and the magazine states "The first time they open up since the death of Jimmy Sullivan", and this would get the readers to purchase the magazine because they want to know more about the bands situation.

Contents Page


This is the contents page for the Metal Hammer magzine.

L: It appears this page has 2 sides which some headlines appear to be on the left hand side of the page and picture headlines are on the Right as well as the bottom. The content on the left hand side seems to have a "Gothic" like feel to it because of the use of font, colour and background. The font appears to be a gothic like font (Do not know the name of), the colours used are red and black which seem to be a dark, sinister, death like colour, the background appears to be a old book which si used to explain the content. The right hand side of the contents page appears to have picture with numbers directing the reader to the page featuring the headlines of the magazine, one again it uses the gothic like font and red and white text which again can be associated with the Metal Music culture, it appears to have a black background so readers can read the white text easily, again this colour is relatied to the metal culture. The page also has pictures of metal bands to show whats included in the magazine.

I: The magazine uses its own Publisher and it is itself.

I: A look inside the magzine and once the reader notices the cotnents page and look at the house style, pictures and content they would easily identify the music genre of the magazine but some may see it as a darker sort of metal genre or gothic genre.

A: The contents page can easily be identified for the Metal fans, and this is ebcause of the use of colours, content and pictures. This works very well and is very good how the desigins layed out this magazine and gaved it its own house style.

R: As much as the magazines layout is pretty much perfect the main selling point would have to be the content inside the magazine, this is a very important point of any metal magazine and the content must have something very interesting to getr eaders to buy it, I believe this magazine does it very well because of the bands that are being interviewed in this magazine.

Double Page Spread



This is the double page spread for Metal Hammer Magazine.

L: The double page spread is the headline of the front vover of this magazine and it is the "Avenged Sevonfold" Interview. The language people can identift from this magazine can easily be seen that this is a Metal magazine, the sue of the gothic and italic black font represents the metal culture very well, the background on the second oage appears to be a old book page which again uses the representation very well, the use of the bands logo is used again. On the left hand side of the page (The first image) is an image of one of the band member in standing on a drum part (in memory of the deceased band member), and in the background it appears to eb a dark city, the clothes he wear such as the black clothing, leather jacket and black shades represent the metal culture as well as whats behind him.

I: The magazine uses its own Publisher and it is itself.

I: Like many other pages in this magazine once looked at people will notice that it can be identified as a metal magazine, it has a dark feel to it which is what most metal fans like, as well as the interview with the popular band "Avenged Sevonfold" which will interest readers more.

A: The audience can be easily identifed once again with this page indicating this is a Metal music lovers magazine.

R: The use of colour, fonts, and layout really do say a lot about this magazine because it can be easily identified that what the magazine is and who it si aimed for, the magazine's layout is a very smart way on how this magazine reflects its genre and will be a very good selling point.

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