Language: The terminology used in a piece of Media. The language and terms have to be relevant to the media piece.
Institution: The company behind the magazine that also has a list of other media formats, such as TV shows/channels, websites radio shows.
Ideology: Individual media pieces that try to get across such as different themes and ideas that could be relevant to the certain product that would use sterotypical add campaigns to ger there product noticed.
Audience: The target audience of the product and what the product should be aimed for, such as if I was making a magzine based around education my audience would be students and teachers.
Representation: How the concepts of Ideology are put forward to show the themes of the product, such as valentine's day cards that use the representation of the colour red to show love, compassion etc.
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